The cornerstone of any marketing effort is the identity of an organization. Brand, identity, logo…by any name, the meaning is the same. This important creature is the face of a business. Read the rest of this entry »

The Pantone Matching System (PMS) has been the standard color guide for the graphic arts industry for decades. It has remained a constant among designers and graphic artists and is responsible for very accurate color reproduction within professionally designed materials. The Pantone Color Matching System is truly a valuable resource. Read the rest of this entry »

At Splendor, we believe that a well informed customer is our best customer. We have prepared a series of articles that help establish some groundwork for your small to medium sized business marketing efforts. Understanding the importance of advertising, the various forms advertising can take, and the value of this investment (and likely return) are some of the goals we will try to reach through these articles. Read the rest of this entry »