earth treasures jewelers
Since 1974, Earth Treasures has forged a place for themselves as Monmouth County’s neighborhood jeweler. They’re known for providing warm, friendly service, but after 40 years, their brand hadn’t aged very well. We were happy to help them rebrand and reconnect with their community.
The previous logo was outdated, an illustration-based design. The subtle detail simulated 3D effects and numerous color variations made it very difficult to reproduce.
Our new logo redesign incorporates a high-impact, high-contrast, black and white color scheme. The simplified diamond icon is coupled with a gorgeous typeface combination of a classic, elegant serif font and a minimalist, modern sans serif font. The result is bespoke identity that communicates elegance, sophistication and integrity.
We conceived a long-term advertising campaign for several top publications in the Earth Treasures vicinity. The ads bring a much needed boost in imagery and layout, and communicate important aspects of the business, the campaigns, and the products. High end photography and exquisite typography help each of these ads really hit their mark.
large format display graphics
We moved on to take their newly designed logo to the streets — literally. Large format display graphics were needed for various installations around the retail store and beyond. Our strategic sidewalk sign design helped attract visitors on site. The large window graphics (10 feet in height) were eye-catching and captivating. Grand format billboards helped market special events at the store.
To drive traffic to the website, we embarked on a digital marketing program, comprised of strategic and targeted email blasts, well-researched pay-per-click advertising and custom content marketing that highlighted and showcased the knowledge, expertise and experience of the Earth Treasures staff and leadership.
Targeted email “blasts” can be an effective strategy to deliver important information and advertising directly to your customer’s inbox. For Earth Treasures, we were able to offer custom-designed HTML emails to advertise special events, sales, and to greatly increase traffic.
Davey Award Winning Advertising Campaign