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jeweler logo design

earth treasures jewelers

Since 1974, Earth Treasures has forged a place for themselves as Monmouth County’s neighborhood jeweler. They’re known for providing warm, friendly service, but after 40 years, their brand hadn’t aged very well. We were happy to help them rebrand and reconnect with their community.


logo design

The previous logo was outdated, an illustration-based design. The subtle detail simulated 3D effects and numerous color variations made it very difficult to reproduce.

et-logo-img

 

Our new logo redesign incorporates a high-impact, high-contrast, black and white color scheme. The simplified diamond icon is coupled with a gorgeous typeface combination of a classic, elegant serif font and a minimalist, modern sans serif font. The result is bespoke identity that communicates elegance, sophistication and integrity.

 

print design

 

Highly stylistic print advertising in magazines and other publications allowed Earth Treasures to reach a wider range of customers. Our print design brought in increased traffic and revenue, as well as increased turnout for special events.

We conceived a long-term advertising campaign for several top publications in the Earth Treasures vicinity. The ads bring a much needed boost in imagery and layout, and communicate important aspects of the business, the campaigns, and the products. High end photography and exquisite typography help each of these ads really hit their mark.

Sidewalk Sign copy

large format display graphics

 

window display

 

We moved on to take their newly designed logo to the streets — literally. Large format display graphics were needed for various installations around the retail store and beyond. Our strategic sidewalk sign design helped attract visitors on site. The large window graphics (10 feet in height) were eye-catching and captivating. Grand format billboards helped market special events at the store.

Billboard

 

digital marketing

 

To drive traffic to the website, we embarked on a digital marketing program, comprised of strategic and targeted email blasts, well-researched pay-per-click advertising and custom content marketing that highlighted and showcased the knowledge, expertise and experience of the Earth Treasures staff and leadership.

ipad blog

email marketing

Targeted email “blasts” can be an effective strategy to deliver important information and advertising directly to your customer’s inbox. For Earth Treasures, we were able to offer custom-designed HTML emails to advertise special events, sales, and to greatly increase traffic.

 
fathers day email blast

awd

Davey Award Winning Advertising Campaign

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contact splendor

732.295.1551

50 Broad Street, Suite 1 | Red Bank, New Jersey 07701