What good is a gorgeous and functional website that no one sees? Your website needs traffic! Search Engine Optimization or SEO is the process of improving your position in the search engine results pages (SERPs) to increase the quantity and quality of traffic to your website that arrives via search engines such as Google, Yahoo, Bing, etc.

Through a complex formula of procedures and practices, Splendor can generate visibility and rankings in search engines with an effective SEO campaign. We follow Google’s Webmaster Guidelines and employ effective SEO techniques to ensure that your website is as visible and search engine friendly as possible.


our SEO approach includes
the following best practices:

keyword research


Before we begin any SEO campaign, we need to know what keywords and phrases are common in your industry. We then look to see which of these are the most popular, which have the highest search volume, and which have the highest number of results. If people don’t frequently search for a particular term, it’s worthless. If a term is too broad, or has too many results listings, achieving a top position in the search engine results pages (SERPs) may be extremely difficult. We help you form the optimal keyword list.

search-friendly page code


Our web pages utilize modern, standards-compliant html code. We make sure your pages include:

  • Images with alternative text descriptions
  • Page content that is keyword-rich
    (but avoids keyword stuffing)
  • Page titles (H1, H2, etc) that are keyword-rich
    and easy to understand
  • Optimized link structure and easy accessto all pages

backlink building


Incoming links to your website are an important factor affecting your search engine rank. A link to your website from a reputable outside source is considered by Google to be a vote in your favor. The impact of backlinks on your site’s SERP ranking can be huge. However, acquiring inbound links is a long-term, time-consuming task, and the links must be earned (not bought) from credible sources. There are no shortcuts! Splendor can effectively manage your incoming links.

 

See what SEO looks like in action in our interactive SEO diagram. You’ll learn what search engines see, how the page looks to visitors, and elements that appear in the search engine results.

view now
 

SEO results

Below is a small sampling of SEO results we have achieved.

Any firm that guarantees a #1 rank on Google is lying. While there are widely-held best practices, the truth is, SEO is a moving target. Methods, practices, and tools for optimizing and ranking websites in search engines are constantly changing. There is no standard set of SEO criteria, and certainly no shortcuts.

But with the right team behind your website, your visibility and traffic can increase noticeably. Splendor operates with a very unique advantage: we understand the importance of an elegant and effective visual layout for your website, but we are able to maintain design integrity while also employing the important search engine friendly practices necessary for optimal search engine results.


analytics, tracking, & monitoring

Today’s website analytics provide an enormous amount of valuable data that can drive, shape, and greatly improve your online presence. By establishing goals, tracking conversions, and measuring and interpreting website visits and behaviors, we are able to guide our marketing efforts to ensure you are capitalizing on every opportunity and getting the greatest return on your investment (ROI).

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contact splendor

732.295.1551

50 Broad Street, Suite 1 | Red Bank, New Jersey 07701