Content Development & Content Marketing
Consumers and business decision-makers are more savvy, more educated, and more resourceful than ever before. The internet delivers an ever-expanding source of information to their devices, and they are eating it up. Traditional, interruptive marketing has become ineffective. Content marketing is part of a larger digital marketing approach in which a business creates and delivers high-quality, valuable content that is intended to attract, educate, and inform a target audience. And it works, earning engagement, loyalty, and conversion to sales for companies that market their content effectively.
Splendor develops content marketing strategies as a part of an overall inbound, digital marketing campaign. We create compelling stories, publish useful, valuable information to educate your customers and prospects, and usher them through their decision making and buying processes. Customer-centric content helps attract qualified prospects to your website by answering the questions they are already asking, by addressing issues they are searching for, and connecting your solutions to real world challenges they are currently facing.
Statistics, metrics and hard data can all be enhanced with the help of high impact visual representations in the form of infographics. Infographics make great shareable content and engage users 3x more than plain text copy.
When the story breaks, news and media outlets need to know. The massive sea of online journalists and publishers are hungry for content. Professionally-written press releases can be distributed, published, shared and repurposed over time.
Well researched, timely and compelling articles are a great way to engage audiences and position your firm as a leader. Search engines and human visitors alike prefer websites that are active and updated regularly, and the blog is the perfect vehicle.