Logo Design for Johnny C’s Deli

objective

To create a fun, inviting identity for a new delicatessen right on the beach in Manasquan, NJ. The owner was looking for lively look for this business.

solution

Bright colors, strong, custom type treatment and balanced layout make this logo a dead ringer. The result is the appearance of a successful, established company – when, in fact, the business did not yet exist!

This logo design is part of a unified advertising effort that includes storefront signs, t-shirts, polo shirts, printed menus, imprinted specialty products like frisbees and buckets, and much more.

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