Logo Design for Brave New World

objective

To create an extreme sports logo to be used throughout the chain of stores along the Jersey Coast. Surfing, skiing, snowboarding and skateboarding were the themes to incorporate.

solution

Modern typefaces and a clever representation of the “B” character resulted in what we thought was a real winner. After many logo designs and revisions, the project was abandoned, but we liked the concept enough to present it in our portfolio.

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