Rosenthal Insurance Logo Design

objective

Create a clean and professional logo design that marries the concepts of tradition and integrity with a progressive, contemporary approach.

solution

The primary element of this logo design is the elegant, custom letterform logo of the company name. The “R” is composed of two distinct parts, one of which is an old calligraphic letter shape, and one of which is a modern serif typeface. The logo perfectly represents this father and son firm with two distinct, yet complementary approaches to business. This logo has been used in a complete stationery system. as well as website design.

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